Stainless Steel vs. Copper & Brass: The Ultimate Clash of the Base Metals
When building a high-end fashion jewelry collection, you will quickly find that the prettiest pieces come down to a choice between two legendary foundations: Stainless Steel and Copper. Neither metal is inherently "bad"—in fact, both are absolutely essential to the fashion industry! However, they possess completely different physical properties and chemical behaviors. Understanding how they handle PVD Coating versus Electroplating will change the way you shop forever. Read More
Real Gold, Sterling Silver, or Premium Imitation? Why the Smart Money is Flipping the Script
When building a high-end fashion jewelry collection, you will quickly find that the prettiest pieces come down to a choice between two legendary foundations: Stainless Steel and Copper. Neither metal is inherently "bad"—in fact, both are absolutely essential to the fashion industry! However, they possess completely different physical properties and chemical behaviors. Understanding how they handle PVD Coating versus Electroplating will change the way you shop forever. Read More